Mercedes-Benz turned to us to create their Brand Immersion Experience: a singular training space meant to inspire passion for the brand and innovative performance vehicles.

We designed and built a 15,000-square-foot state-of-the-art museum-style brand experience center from the ground up — empowering dealers to take personal pride in the company’s remarkable legacy of innovation, engineering, safety, and design.

Running twice a week over four years, the experience consisted of two days of workshops, general sessions, tours, ride-and-drives, and other hands-on experiences which gave dealers a look under the hood at Mercedes-Benz’s past, present, and future.

The Mercedes-Benz Brand Immersion Center remains their most successful training initiative ever.